Effective Marketing Can Help Reveal Surprise Bequests
Top consultant Jon Heintzelman speaks from experience when he explains what a mysterious "saver" donor is (donors who confound planned giving…
Nonprofits Are Dissatisfied with Their Storytelling Abilities
While storytelling has become one of the most popular marketing and fundraising strategies for nonprofit organizations, the vast majority of charities are…
New Insights on Donors and Planned Gifts Revealed in Whitepaper from Pentera
Pentera and the Indiana University Lilly Family School of Philanthropy have released a new research whitepaper on planned giving, “The 2016 Planned…
Giving and Volunteering Can Improve Donor Health, but Only When Motives Are Selfless
So now you can tell your donors: Charitable giving and volunteering can truly be good for your health!
Wealthy Donors Have a “Giving Gap” That Education About Planned Giving Can Help Fill
Almost half of wealthy donors have never used a “giving vehicle” such as a planned gift, meaning there is a lot of opportunity for nonprofits…
Good Photographs Can Help Market Planned Gifts, but What Makes It a Good Photograph?
Everyone’s heard the saying, “A picture is worth a thousand words,” but is it even close to true? And should you be striving harder to…
Mentioning Tax Deduction Up Front Increases Charitable Interest
When marketing to donors, how much should you focus on the tax benefits of a charitable gift? Some research has indicated that tax benefits are a small…
More Women Make Tribute Gifts, Which Can Be Inspired by Specific Strategy
Two recent findings about tribute gifts may help with your planned giving marketing strategies with prospective donors:
Giving USA: Philanthropy Sets Record in 2015; Climate for Planned Gifts Looks Good
Philanthropy in America continued its record- setting pace in 2015 - increasing 4% from the year before and averaging more than a billion dollars a day -…