Innovative Marketing With QR (Quick Response) Codes
A new marketing device has arrived on the scene: QR (Quick Response) codes. While QR codes have been used in Japan since the early 90's, they have…
Is Your Marketing Properly Integrated?
Times change. So must your approach to planned-giving marketing. Incorporating Integrated Marketing into your overall communication strategy is essential.…
At a recent week-long Pentera Planned Giving Seminar, participants learned about charitable annuities, remainder trusts, and other necessary tools of the…
Cultivating Centers of Influence
Do you know your donors' advisors? Do you offer technical information to the legal and financial community?
Marketing Materials That Stand Out
What makes the difference between marketing materials that get carefully read by potential donors and mass mailings that end up in the recycling…
Visual Tips That Make a Difference
In marketing materials, visuals can make a huge impact on what gets read by your potential donors. Most people do not automatically read everything that…
Graphic Elements: A Key to Your Success!
A well-crafted phrase communicates volumes and stands the test of time: "To be, or not to be" or "It was the best of times, it was the worst…
Is Your Marketing Tugging at the Right Heartstrings?
Your planned-giving marketing materials can be wonderful educational and motivational tools. They can provide potential donors with important tax updates,…
People love giving their opinion. The only thing people like better than giving their opinion is knowing that the opinion that they give is valued. This…